The new Queen Victoria Market branding celebrates all that is great about Melbourne’s favourite landmark, it’s about connections, people and life.
The colours reflect the energy, passion and diversity of our traders, our offer and our customers. The clean shapes mirror the Market place, and our footprint in the city, linked by the Market cross at the heart of the Market.
We sought a new identity that reflects both where our Market is now and where we are heading – a future that’s dynamic, vibrant and full of life, much as it has been since 1878.
The new identity – the first time Queen Victoria Market has had a brand refresh in several years – will appear throughout the Market from September 4th 2015. Supporting the launch is a major outdoor advertising campaign featuring the statement:
Now that you have discovered our new brand, make sure to visit the Market as there is plenty more to discover over the coming months.
Queen Victoria Market